We are not always aware that our clothes are made from plants, mostly from cotton. Non-organic cotton production requires 11% of the pesticides and 25% of the insecticides used in the world, damaging the soil, the water and the health of million of people who work in this industry.

Actually, the world health organisation has reported that there are one million intoxications and 22 thousand deaths a year related to non-organic cotton production.

We can simply and efficiantly put and end to this environmental disaster by changing our consumer habits. by buying and asking for more organic fibres we candirectly influence the industry, making it more sustainable and environmental friendly.

Moreover, at Jeevan, we only use eco-friendly dies free from heavy metals substances harmfull for your health or that of the planet.